The Fact That Some Consumers Want a Toothpaste That Fights

question 1

Multiple Choice

The fact that some consumers want a toothpaste that fights cavities while others want a toothpaste that freshens their breath and whitens their teeth provides an opportunity for ________ segmentation in the toothpaste market.

• A) psychographic
• B) benefit
• C) behaviouristic
• D) demographic

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