Volvo's Strategy of Emphasizing the Safety of Its Cars in Its

question 85

Multiple Choice

Volvo's strategy of emphasizing the safety of its cars in its advertising reflects a positioning strategy based on:

• A) benefit segmentation
• B) psychographic segmentation
• C) positioning by product class
• D) positioning by price/quality

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Definitions:

Recipient's Challenges

Difficulties or obstacles faced by the receiver of a message or service, affecting their ability to fully understand or utilize it.

Attractively

In a manner that draws interest or attention in a pleasing way.

Proposal

A plan or suggestion, especially a formal or written one, put forward for consideration or discussion by others.

AIDA Format

AIDA stands for Attention, Interest, Desire, and Action, which is a marketing model used to describe the stages a customer goes through in the process of purchasing a product.