Which of the Following Helps to Explain the Increase in Sales

question 45

Multiple Choice

Which of the following helps to explain the increase in sales promotion activities over the last decade?

• A) The increase of brand loyalty in many product categories
• B) The increased emphasis on long term strategy and performance by most companies
• C) The growing power of retailers and their demands for sales performance
• D) The tremendous decrease in the number of new products

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Definitions:

Conditioned Stimulus

A conditioned stimulus is a previously neutral stimulus that, after becoming associated with an unconditioned stimulus, elicits a conditioned response.

Unconditioned Stimulus

In classical conditioning, a stimulus that naturally and automatically triggers an unconditioned response without prior learning.

Discriminative Stimulus

A cue or signal in the environment that indicates that a specific behavior will result in a particular consequence.

Unconditioned Stimulus

A stimulus that naturally and automatically triggers a response without any need for learning.