The __________Department Is Becoming an Increasingly Important Part of the Agency

question 48

Multiple Choice

The __________department is becoming an increasingly important part of the agency business as many large advertisers consolidate their media buying with one or a few agencies to save money and improve media efficiency.

• A) production
• B) traffic
• C) media
• D) product management

Understand the importance of account segmentation and its impact on sales efficiency.

Recognize strategies to enhance company positioning in competitive markets.

Identify the factors involved in developing a sales call allocation plan.

Define and set account objectives and sales quotas.

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Definitions:

Price

is the amount of money expected, required, or given in payment for something.

Change in Demand

A shift in the quantity of a product or service that consumers are willing and able to buy at various prices, due to factors like changes in consumer preferences, income, or the prices of related goods.

Quantity Demanded

The total amount of a good or service that consumers are willing and able to purchase at a given price level in a specific period.

Price

The pecuniary figure assumed, needed, or distributed as payoff for something.