Why Would General Motors Switch to an Incentive-Based Compensation System

question 79

Multiple Choice

Why would General Motors switch to an incentive-based compensation system with several of its agencies?

• A) to encourage their agencies to use more mass media advertising
• B) to save money on advertising and divert it to other business departments
• C) to encourage its agencies to look beyond traditional mass media advertising and develop other ways of reaching consumers
• D) to encourage their agencies to stop using network TV advertising

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Definitions:

Neurotransmitters

Chemical messengers that transmit signals across a synapse from one neuron to another.

Paracrines

Signaling molecules released by cells that affect other nearby cells.

Hormones

Chemical messengers produced by the endocrine glands that regulate various bodily functions and processes.

Oligodendrocytes

A type of glial cell in the central nervous system that produces and maintains the myelin sheath around neurons.