Independent Companies That Specialize in the Purchase of Radio and Television

question 12

Multiple Choice

Independent companies that specialize in the purchase of radio and television time are known as:

• A) full-service agencies
• B) media measurement bureaus
• C) mid-sized agencies
• D) media buying services

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Definitions:

Easy-Going

A personality trait characterized by a relaxed, tolerant attitude and low levels of stress and worry.

Even-Tempered

Being even-tempered describes an individual who is usually calm and does not easily get angry or upset.

Depression

A condition affecting mental well-being, defined by an ongoing low mood or disinterest in pursuits, leading to major difficulties in everyday activities.

Heart Disease

A range of conditions that affect the heart, including blood vessel diseases, heart rhythm problems (arrhythmias), and heart defects one is born with (congenital heart defects), among others.