Independent Media Buying Services Evolved for Each of the Following

question 41

Multiple Choice

Independent media buying services evolved for each of the following reasons EXCEPT:

• A) media strategy development and planning needs to be separate from the buying function
• B) advertisers attempt to consolidate their media spending in order to achieve volume efficiencies
• C) media buying services concentrate on the analysis and purchase of advertising time and space
• D) the proliferation of specialized media has increased the complexity of purchasing advertising media

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