Many Marketing Managers Prefer Sales-Oriented Objectives for Advertising for All

question 24

Multiple Choice

Many marketing managers prefer sales-oriented objectives for advertising for all of the following reasons EXCEPT:

• A) objectives should be based on the achievement of sales results
• B) the reason a company spends money on advertising and promotion is to sell its products or services
• C) money spent on advertising and promotion can only show measurable results through sales and market share data
• D) sales-oriented objectives help get everyone involved in the promotional program to think about how advertising and promotion will increase sales

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Definitions:

PFSH

Pertinent Past, Family, and Social History; part of a patient's medical history involving prior illnesses, familial health issues, and social habits that may influence health.

Noise Effects

The impact of sound on health and well-being, including sleep disturbance, stress, and hearing loss.

Right Inner Ear

The internal part of the ear on the right side, comprising structures responsible for hearing and balance.

Abscess

A confined pocket of pus that collects in tissues, organs, or spaces inside the body, often due to infection.