Cheerios Has a Sweepstakes on Their Boxes Where Consumers Can

question 35

Multiple Choice

Cheerios has a sweepstakes on their boxes where consumers can win a family trip to Disney World. They hired a_________ to develop the creative, negotiate the trip costs, and administer the prizes.

• A) direct-response agency
• B) mid-range agency
• C) sales promotion agency
• D) creative boutique

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Definitions:

Personal Debt

Debt incurred for personal, as opposed to business, needs, including credit card debt, mortgages, and personal loans.

Profits Distribution

The allocation of a company's earnings to its shareholders, often in the form of dividends.

Capital Contributed

The amount of money or assets that shareholders have invested in a company.

Partnership Agreement

A legal document that outlines the rights, responsibilities, and shares of profits (or losses) among partners in a business venture.