A Major Reason Why Some Companies Choose to Use an In-House

question 76

Multiple Choice

A major reason why some companies choose to use an in-house agency is to:

• A) reduce advertising and promotions costs
• B) better understand how advertising works
• C) maintain creative freshness
• D) win advertising awards that will enhance the image of their brands

Understand different forms of learning theories and their core principles.

Identify and describe the concept of cognitive maps and their role in learning.

Explain the blocking phenomenon in learning and why it occurs.

Comprehend the nature of cognitive learning and its components.

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Definitions:

Human Resource Management

The strategic approach to the effective management of people in an organization, which helps to gain a competitive advantage. It includes recruiting, training, performance appraisal, and employee retention.

Labor Problem

Issues and disputes that arise in the workplace between employers and employees, often involving wages, working conditions, and workers' rights.

Management Attitude

Refers to the perspectives, beliefs, or stances that management personnel hold towards workers, workplace policies, business objectives, and other management-related aspects.

Market Imperfections

Situations in which market conditions diverge from the ideal of perfect competition, leading to inefficiencies such as monopolies or lack of information.