In Addition to Salient Attributes, Brand Position Diagrams Should Also

question 34

Multiple Choice

In addition to salient attributes, brand position diagrams should also compare brands on the basis of _________, such as overall satisfaction or social fulfillment.

• A) personal needs assessment
• B) salient benefits to the consumer
• C) communication effectiveness
• D) previous purchase decisions

---

Definitions:

Hyoid Bone

A U-shaped bone in the throat that supports the tongue and is involved in swallowing.

Floating Rib

The last two pairs of ribs in humans that are not attached to the sternum or to other ribs, providing flexibility and mobility.

Mandible

The lower jawbone in vertebrates; in insects and other arthropods, one of a pair of mouthparts used for biting and grinding food.

Radius

The bone on the thumb side of the forearm, or a straight line from the center to the circumference of a circle or sphere.