Which of the Following Statements About Advertising Agencies Is True

question 82

Multiple Choice

Which of the following statements about advertising agencies is true?

• A) Agencies must be used since companies do not have the capabilities of developing their own advertising.
• B) Most large, national advertisers use in-house agencies.
• C) Most large agencies offer only creative services to their clients.
• D) Agencies are often used because of the skill, expertise, and experience they can offer in the advertising area.

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Definitions:

Negative Correlation

A connection in which two variables move inversely, with one ascending as the other descends.

Correlation Matrix

A table showing the correlation coefficients between variables. Each cell in the table shows the correlation between two variables.

Diagonal Row

A series of elements positioned diagonally in a matrix or table, connecting one corner with the opposite corner.

Pearson's Product-moment Correlation Coefficient

A measure of the linear correlation between two variables X and Y, providing a value between +1 and -1 inclusive.