Which of the Following Statements About Infomercials Is NOT True

question 28

Multiple Choice

Which of the following statements about infomercials is NOT true?

• A) Studies indicate that infomercials get watched and sell products.
• B) It is possible to target specific audiences at a low cost via specialty channels.
• C) Infomercials are mandated to fill a 30 minute time slot.
• D) Infomercials are popular with small firms, but large firms are beginning to use them as well.

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Definitions:

Software Power

The capability and effectiveness of software in performing its intended functions and tasks efficiently.

Reduction in Force

A corporate strategy involving the reduction of a company's workforce to improve financial performance or adapt to changing market conditions.

Promissory Estoppel

A legal principle that prevents a party from withdrawing a promise that another party has reasonably and substantially relied on, even if no formal contract exists.

Past Consideration

A promise to give another something of value in return for goods or services rendered and delivered in the past.