After the Creative Brief Is Reviewed and the Overall Concept

question 44

Multiple Choice

After the creative brief is reviewed and the overall concept has been developed, the ________ is responsible for developing how the ad will look.

• A) account director
• B) art director or the art department
• C) copywriter
• D) product management department

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Definitions:

Indefinite Pronouns

Pronouns that refer to one or more unspecified objects, beings, or places.

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Agreed-upon norms or criteria used as a reference point for quality or performance.

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