Many Agencies Are Moving Toward Offering More Integrated Marketing Communication

question 54

Multiple Choice

Many agencies are moving toward offering more integrated marketing communication (IMC) services:

• A) because they want to maintain control of the entire promotional process because it leads to more synergy among the various communication elements
• B) even though it is less convenient for a client to coordinate all of its promotional efforts with one agency
• C) although effecting economies of scale and synergy is difficult, especially on large budget campaigns
• D) because an agency with integrated marketing communication capabilities can create a number of different images of the product to appeal to all relevant publics

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Definitions:

Cell Division

The process by which a cell divides into two or more cells, a fundamental process for growth, repair, and reproduction in organisms.

Fusion

The process of merging or combining two or more entities into one, which can occur in biological, chemical, or physical contexts.

Human Embryonic

Relating to the early stages of human development within the womb, from conception to the eighth week of pregnancy.

Stem Cells

Undifferentiated cells capable of giving rise to indefinitely more cells of the same type and from which certain other kinds of cell arise by differentiation.