Consumer-Franchise or Image Building for a Brand

question 84

Multiple Choice

Consumer-franchise or image building for a brand:

• A) is becoming less important to marketers as competition intensifies
• B) can be accomplished through consumer promotions that help build its brand equity
• C) is accomplished through short-term price-oriented promotions
• D) is the exclusive responsibility of advertising

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Definitions:

Ethical Imperialism

The imposition of one's own cultural values, ethical standards, and moral principles upon others, often without consideration for cultural differences.

Cultural Relativism

The concept that the comprehension of an individual's beliefs and behaviors requires others to consider these elements from the perspective of the individual's cultural heritage.

Cultural Universalism

The belief or doctrine that certain norms or values are universal and can apply to all cultures and societies.

Ethical Imperialism

A concept that insists on the applicability of one's own ethical standards across different cultures and nations, often ignoring cultural differences.