The Consumer Socialization Process

question 12

Multiple Choice

The consumer socialization process:

• A) refers to how consumers satisfy their need to belong
• B) explains how marketers engage in relationship marketing
• C) explains why consumers will never completely abandon department store shopping for Internet shopping
• D) is the acquiring of skills needed to function in the marketplace

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Definitions:

Diversity Awareness Programs

Initiatives designed to educate and inform people about the benefits of diversity and to foster an environment of inclusion and respect for differences.

Primacy And Recency Effects

Psychological phenomena where individuals are more likely to remember the first (primacy) and last (recency) items in a series better than those in the middle.

Attribution Errors

Cognitive biases or mistakes in judgment that occur when individuals wrongly attribute the cause of a behavior or event to personal traits, overlooking the role of situational factors.

Self-fulfilling Prophecy

A belief or expectation that brings about its own fulfillment, often influencing behavior that makes the original conception come true.