Which of the Following Statements About Display Advertising on the Internet

question 38

Multiple Choice

Which of the following statements about display advertising on the Internet is NOT true?

• A) Display ads are placed on virtually any Internet site, including social media and within e-mail messages.
• B) Canada's top advertisers put half of their display ad expenditures in social media.
• C) While display advertising revenue has grown substantially, it is still nowhere near the revenues generated by magazine advertising.
• D) Internet display ads tend to look like the ads found in print media.

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Definitions:

Central Route Persuasion

A method of persuasion that involves deeply processing the content of a message, focusing on the arguments and evidence.

Peripheral Route Persuasion

A method of persuasion that relies on superficial cues or aspects unrelated to the argument or content, such as the speaker's attractiveness or charisma.

Central Route Persuasion

A method of persuasion that involves deeply engaging someone with a logical argument that leads to a change in beliefs or attitudes.

Peripheral Route Persuasion

A method of persuasion that relies on superficial cues, such as attractiveness or celebrity endorsement, rather than logical argumentation.