The Internet Can Be Used for Branding Purposes

question 61

Multiple Choice

The Internet can be used for branding purposes:

• A) because it is fairly simple to adapt this medium to branding and image-creating strategies.
• B) since there are many tools such as videos and animation that can create a transformational experience for the consumer.
• C) as long as these efforts stand alone as a communication piece.
• D) with the use of consumer-generated content, which resonates more closely with the audience.

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Definitions:

Cameron Herold's Vivid Vision

A concept developed by Cameron Herold that emphasizes the importance of creating a detailed, descriptive vision of a company's future to align team efforts.

Three Years

A period of time equal to 36 months or 1,095 days, often used as a significant measure in planning, agreements, or assessing progress.

Innovative

Characterized by introducing new ideas, products, or methods that bring significant changes or improvements.

Groundbreaking

Characterized by originality or innovation, leading to new discoveries, developments, or significant changes.