A Liqueur Company Wants to Advertise in an In-Flight Commercial

question 17

Multiple Choice

A liqueur company wants to advertise in an in-flight commercial. What are the disadvantages associated with using this form of in-flight advertising?

• A) an audience feeling that such ads are intrusive
• B) inability to segment market
• C) high costs
• D) lack of wearout

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Definitions:

Creative Subsystem Member

An individual within an organization who is specifically involved in the creation and development of ideas, products, or advertising, contributing to the innovative output of the entity.

Culture Production Systems

are the frameworks and industries involved in creating, distributing, and promoting cultural products and meanings, such as music, art, and literature.

Social Vacuum

A hypothetical situation where social influences, pressures, or interactions are absent or minimized.

High-Visibility Events

Public events that attract a large audience and media attention, often leveraged by marketers for promotional activities due to their wide reach and visibility.