Which of the Following Statements Is True Regarding Behavioural Targeting

question 5

Multiple Choice

Which of the following statements is true regarding behavioural targeting?

• A) There is a one-to-one correlation between a consumer's Internet surfing behaviour and their intention to purchase.
• B) Research has determined that a consumer's leisure-oriented Internet behaviour is more indicative of one's purchase patterns than their business-oriented behaviour.
• C) Clickstream data and Internet protocol information can help identify segments of potential buyers in order to direct ads specifically to them.
• D) Behaviour is not a critical variable when applying audience segmentation to Internet advertising.

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Definitions:

Bonuses

Monetary rewards offered by companies for exceptional performance as incentives to further increase productivity.

Theory X Manager

A management style based on the assumption that employees are inherently lazy and will avoid work if they can, necessitating a controlling and directive leadership style.