Blogs Are a Multifaceted Brand Communication Tool, in That It

question 74

Multiple Choice

Blogs are a multifaceted brand communication tool, in that it provides all of the following opportunities EXCEPT:

• A) a friendly public relations face to the general public.
• B) paid media through ad placement within the blog.
• C) user-generated content allowing for only positive feedback, as the blogger monitors and controls added content.
• D) owned media akin to the brand's website.

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Definitions:

Direct Write-Off Method

An accounting method where uncollectible debts are charged directly to expense as they are identified.

Trade Receivables

The total amount of money owed to a company by its customers for goods or services delivered on credit.

Dishonored Note

A promissory note that has not been paid by its maker or endorser at the time of maturity.

Selling Receivables

The process of selling a company's accounts receivable to a third party to improve liquidity and reduce the risk of uncollectible debts.