Each of the Following Is a Limitation of SMS Codes

question 47

Multiple Choice

Each of the following is a limitation of SMS codes EXCEPT:

• A) Marketers are concerned with not having the proper metrics with which to measure success.
• B) There is a time delay for registration with the Canadian Wireless Telecommunications Association to protect consumers against spam.
• C) Cell phone carriers are not all fully able to work with each type of code.
• D) The relatively low penetration of smart phones in Canada does not ensure that the use of SMS advertising will deliver a favourable ROI to advertisers.

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Definitions:

Cosmopolitanism

An ideology or disposition characterized by an openness and appreciation of diverse cultures, beliefs, and backgrounds.

Tourists

Individuals who travel to and stay in places outside their usual environment for leisure, business, or other purposes for not more than one consecutive year.

Civilization

An advanced state of human society, characterized by the development of complex institutions, knowledge, arts, and customs.

Cultures

The collective beliefs, behaviors, norms, practices, and material objects that members of a society use to cope with their world and with one another, passed from generation to generation through learning.