Marketers Use Their Websites to Invite Consumers to Sign Up

question 48

Multiple Choice

Marketers use their websites to invite consumers to sign up for a newsletter, go to a retail location, try a simulation, or participate in a game or promotion in order to achieve the objective of:

• A) building brand image
• B) creating awareness
• C) facilitating interaction
• D) generating online sales

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Definitions:

Tanner Scale

A scale of physical development in children, adolescents, and adults which defines physical measurements of development based on external primary and secondary sex characteristics.

Sexual Development

the process by which individuals attain physical, psychological, and emotional maturation in relation to sexuality.

Sexual Relationships

Interpersonal relationships that involve physical or emotional intimacy and activities of a sexual nature.

Sexual History

A detailed description of an individual's sexual behavior, practices, and concerns, often gathered as part of a medical or psychological assessment.