The_________ of the Internet Make It Possible to Carry on One-To-One

question 26

Multiple Choice

The_________ of the Internet make it possible to carry on one-to-one marketing with increased success in both the business and the consumer markets.

• A) creativity
• B) interactive capabilities
• C) media image
• D) costs

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Definitions:

Marketing Strategies

A business's overall game plan for reaching prospective consumers and turning them into customers of their products or services.

Reinforcement

In psychology, a process by which a stimulus increases the probability of a behavior by either introducing a positive outcome or removing a negative one.

Opinion Leader

An individual who has significant influence on the attitudes, opinions, or behaviors of others, typically within a specific community or group.

Endorsement

A public declaration of support for a product, service, or individual, often by a celebrity or recognized authority.