When Databases Are Used to Identify the Most Relevant Profile

question 54

Multiple Choice

When databases are used to identify the most relevant profile variables to ensure the highest response rate possible among unknown receivers, the marketer is most likely going to:

• A) send unaddressed direct mail
• B) use sweeps marketing
• C) consult an in-house list
• D) send to previous responders

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Definitions:

Adlerian Therapy

A psychotherapeutic approach developed by Alfred Adler, focusing on fostering a sense of belonging and social interest, understanding the individual's lifestyle, and the unique ways they compensate for feelings of inferiority.

Transcendence

The experience of surpassing ordinary limits, often associated with spiritual or psychological growth, where individuals exceed their previous boundaries or understandings.

Adlerian Therapy

A psychotherapeutic approach named after Alfred Adler, focusing on creating a sense of belonging and significance within the context of social relationships.

Solid Sense

A robust and reliable judgment based on practical wisdom and sound understanding.