The National Post Calls Its Subscribers to Tell Them of a Contest

question 53

Multiple Choice

The National Post calls its subscribers to tell them of a contest that they can enter to win a trip to Bermuda. This is an example of the combining of direct marketing with:

• A) advertising
• B) personal selling
• C) public relations
• D) sales promotion

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Definitions:

Mutual Trust

A reciprocal confidence between parties that each will act in the best interest of the other.

Reciprocal Influence

A mutual impact where two or more entities affect each other's behaviors or beliefs.

Personal Identification

The process by which an individual aligns their identity with the characteristics, values, or beliefs of another person or group.

Ethical Reasons

Motivations or justifications for actions based on principles of what is morally right and wrong.