Which of the Following Is NOT True About Direct-Response TV

question 9

Multiple Choice

Which of the following is NOT true about direct-response TV?

• A) Infomercials range from 3 to 60 minutes.
• B) It encompasses direct-response TV spots, infomercials, and home shopping shows.
• C) The process is always one-step; the consumer sees the product she likes and calls a 1-800 number to order.
• D) The television spots are also referred to as short-term programs.

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Definitions:

Habituation

A decrease in response to a stimulus after repeated exposure, indicating a basic form of learning or adaptation.

Repeated Stimulation

The process of continuously or frequently exposing someone or something to a particular stimulus to induce a reaction or to study changes over time.

Reflex

An automatic and involuntary response to a specific stimulus without conscious thought.

Sensory Stimulus

Any object or event that is perceived by the senses, producing a response in the sensory organs and nervous system.