Which of the Following Statements Does NOT Correctly Describe the Relationship

question 106

Multiple Choice

Which of the following statements does NOT correctly describe the relationship between building brand equity and sales promotion?

• A) Companies want promotions that require consumer involvement with their brands.
• B) Sales promotion is an ineffective tool for building brand equity.
• C) Companies are asking their promotion agencies to think strategically and develop programs that do more than increase short-term sales.
• D) Sales promotion techniques such as contests and premium offers are often used to draw attention to an ad, increase involvement with the ad, and help build relationships with consumers.

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Definitions:

Network Diagram

A graphical representation of a project's tasks and the relationships between them, often used to plan and manage complex projects.

Vision Systems

Systems that use video cameras and computer technology in inspection roles.

Automatic Placement

The process of using machines or software to automatically place components in designated positions, often used in manufacturing and circuit board production.

ASRS

Automated Storage and Retrieval Systems, a technology used in manufacturing and warehousing to automatically place and retrieve loads from defined storage locations.