Which Effectiveness Measure Is Most Commonly Employed in Direct Marketing

question 43

Multiple Choice

Which effectiveness measure is most commonly employed in direct marketing?

• A) cost per order (CPO)
• B) sales per database name (SDN)
• C) cost per man-hour (CPMH)
• D) cost per thousand (CPM)

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Definitions:

Comparative Advantage

The ability of a party to produce a particular good or service at a lower marginal and opportunity cost than another party.

Cakes

Baked goods that are typically sweet, often layered or decorated, and are usually served on special occasions like birthdays or weddings.

Absolute Advantage

A concept in international trade that occurs when one country can produce a good or service more efficiently than another country, using the same amount of resources.

Wheat

A cereal grain that is cultivated worldwide and serves as a staple food for a large portion of the world's population.