Database Marketing Is Criticized Because It Is

question 42

Multiple Choice

Database marketing is criticized because it is:

• A) an invasion of privacy
• B) unmonitored and uncontrolled by any internal or external forces
• C) really unnecessary if the advertiser has properly targeted their marketing efforts
• D) still a largely unsophisticated process

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Definitions:

Dark Triad

A set of three personality traits: narcissism, Machiavellianism, and psychopathy, which are associated with a callous-manipulative interpersonal style.

Psychopathy

A personality disorder characterized by persistent antisocial behavior, impaired empathy and remorse, and bold, disinhibited, and egotistical traits.

Machiavellianism

A personality trait characterized by a cynical disregard for morality and a focus on self-interest and personal gain.

Accommodation

In cognitive psychology, it refers to the process of modifying existing cognitive schemas, perceptions, and understandings to incorporate new information.