Air Miles Currently Offers Consumers the Option of Using Points

question 46

Multiple Choice

Air Miles currently offers consumers the option of using points collected as cash when making purchases at a point of sale:

• A) because forcing the collection of points in order to achieve non-monetary rewards did not effectively build brand equity among the partners.
• B) in order to enhance the rewarded-behaviour mechanism.
• C) because some of the partners would rather give out cash than merchandise.
• D) in order to lessen the time delay associated with collecting points for big-ticket items.

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Definitions:

Derived From Plants

A phrase indicating that a substance is obtained or extracted from plant sources.

Cocaine

A potent stimulant drug derived from the coca plant, often abused for its euphoric effects but also used medically as a local anesthetic.

Amphetamines

A class of stimulant drugs that increase energy and alertness, often prescribed to treat ADHD and narcolepsy but also abused recreationally.

Injected Intravenously

The process of administering a substance directly into the bloodstream through a vein, often used for medications or nutritional supplements.