Which of the Following Promotional Activities Would Best Exemplify the New

question 52

Multiple Choice

Which of the following promotional activities would best exemplify the new role of public relations?

• A) initiation of a contest to find a new spokesperson for a brand
• B) use of Shaquille O'Neal as a spokesperson for Pepsi
• C) donation of money to support a local children's soccer team
• D) sponsorship of a marathon

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Definitions:

Strategy

Rule or plan of action for playing a game.

Dominant Strategy

A strategy that yields the best outcome for a player, regardless of what strategies other players select.

Constant-Sum Game

A situation in game theory in which the total gains and losses among participants are always balanced, implying that one player's gain is another's loss.

Simultaneous-Move

Refers to games or decision scenarios where all players make their moves at the same time, without knowledge of the others' choices.