When Databases Are Used to Identify the Most Relevant Profile

question 54

Multiple Choice

When databases are used to identify the most relevant profile variables to ensure the highest response rate possible among unknown receivers, the marketer is most likely going to:

• A) send unaddressed direct mail
• B) use sweeps marketing
• C) consult an in-house list
• D) send to previous responders

---

Definitions:

GDP

Gross Domestic Product, the total market value of all final goods and services produced within a country in a specific time period.

Elasticity

In economics, elasticity measures how much the quantity demanded or supplied changes in response to a change in price or other factors.

Wage Income

Earnings received by an individual from employment or labor.

Public Assistance

Government programs designed to provide financial aid to individuals or groups who are unable to support themselves.