With Databases Containing Current Customer Purchase History, the Direct Marketer

question 21

Multiple Choice

With databases containing current customer purchase history, the direct marketer can attempt to influence all of the following EXCEPT:

• A) the timing and amount of the next purchase
• B) the rate of purchase
• C) the customer's decision to forward a message to a friend or colleague
• D) repeat consumption or visits

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Definitions:

Unrealized Loss

A decrease in the value of an investment or asset that has not been sold, thus the loss has not been realized or converted into an actual loss.

Fair Value

The price at which an asset would be bought or sold in an orderly transaction between market participants at the measurement date.