In Direct Response Advertising, the "Direct Response" Sought Is

question 18

Multiple Choice

In direct response advertising, the "direct response" sought is:

• A) attitude change
• B) awareness
• C) return on investment (ROI)
• D) sales

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Definitions:

Market Segmentation

The activity of dividing a broad consumer or business market into sub-groups of consumers or segments, based on some type of shared characteristics.

Micro Variable

A Micro Variable is a specific, individual factor that can influence outcomes within a limited context, often used in analyzing economic, financial, or behavioral trends on a small scale.

Purchasing Approaches

Purchasing approaches are strategies and methodologies that organizations use to acquire goods and services in the most effective manner.

Market Segmentation

The process of dividing a market into distinct groups of buyers with different needs, characteristics, or behaviors that might require separate products or marketing strategies.