_________Are a Way of Encouraging Consumers to Buy a Company's

question 17

Multiple Choice

_________are a way of encouraging consumers to buy a company's products or services on a continual basis and to develop strong long-term relationships.

• A) Sweepstakes and contests
• B) Loyalty programs
• C) Interactive websites
• D) Refunds and rebates

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Definitions:

Ego

A part of the mind that mediates between the conscious and the unconscious and is responsible for reality testing and a sense of personal identity.

Superego

Part of Freud's psychoanalytic theory of personality, acting as the moral component, which holds internalized ideals and standards for behavior.

Collective Unconscious

A term coined by Carl Jung referring to structures of the unconscious mind shared among beings of the same species.

Abnormal Behaviour

Actions or reactions that deviate significantly from what is considered typical or culturally accepted.