Which of the Following Describes a Disadvantage Associated with Direct

question 37

Multiple Choice

Which of the following describes a disadvantage associated with direct marketing?

• A) poor media image
• B) inability to measure effectiveness
• C) high costs
• D) lack of creative flexibility

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Definitions:

Factor Analysis

A statistical method used to describe variability among observed, correlated variables in terms of a potentially lower number of unobserved variables called factors.

Justification of Effort

The tendency for individuals to attribute a greater value to an outcome they had to put effort into achieving or acquiring.

Affect Heuristic

The tendency to consult one’s emotions instead of estimating probabilities objectively.

Estimating Probabilities

The process of determining the likelihood of a given outcome or event occurring.