Is the Measure of the Number of Different Audience Members

question 108

Multiple Choice

is the measure of the number of different audience members exposed at least once to a media vehicle.

• A) Viewer number
• B) Reach
• C) Exposure
• D) Frequency

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Definitions:

Right Of Way

An entitlement, conferred either by established custom or by explicit permission, allowing passage over a certain course within another's territory or land.

Legal Action

The process of taking a case through court to enforce or defend a legal right.

Remainderman

A person who is entitled to real property subject to a prior interest (e.g., a life estate) and who acquires the fee when the prior estate terminates.

Fee Simple

The most extensive interest in real property available in law, allowing the owner absolute ownership, including the rights to sell, lease, or bequeath the property.