When Determining Relevant Target Audiences for Public Relations Efforts, All

question 39

Multiple Choice

When determining relevant target audiences for public relations efforts, all of the following groups are considered internal audiences EXCEPT:

• A) current customers
• B) the media
• C) suppliers
• D) employees of the firm

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Definitions:

Sharpe Measure

A metric used to gauge the performance of an investment by adjusting for its risk, calculated as the difference between the investment's return and the risk-free rate, divided by the investment's standard deviation.

Risk-Free Return

The theoretical return on an investment with zero risk of financial loss, often represented by the return on government securities.

Treynor's Measure

A performance metric for determining how well an investment portfolio has compensated the investor for the risk taken, using beta as the risk measure.

Risk-Free Return

The theoretical return on an investment with zero risk, typically represented by government bonds or bills, serving as a benchmark for assessing investment performance.