Because Media Publicity Communications Are Typically Perceived as __________, They

question 9

Multiple Choice

Because media publicity communications are typically perceived as __________, they are not subject to the problems with clutter that are common to other forms of promotional communication.

• A) corporate-sponsored advertisements
• B) news items
• C) image building
• D) altruistic

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Definitions:

Parol Evidence Rule

This legal rule restricts the use of oral (parol) statements in court when interpreting a written contract.

Written Agreement

A physically or digitally documented contract among parties that outlines the terms, conditions, and obligations of a deal or arrangement.

Subsequent Oral Agreement

An oral agreement made after a written contract, which can modify or override the original terms under certain conditions.

Usage

The manner or frequency with which something is used, or a customary practice.