If Beth Experiences a Positive Outcome When Buying a Product

question 83

Multiple Choice

If Beth experiences a positive outcome when buying a product with a sales promotion, the likelihood that she will buy this product again increases. This is explained by the theory of:

• A) operant conditioning
• B) path of least resistance
• C) intermittent incentive
• D) continuous reinforcement

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Definitions:

Benzene Sulfonic Acid

A compound with a sulfonic acid group attached to a benzene ring, used in the production of detergents.

Dibromobenzene

Dibromobenzene refers to any of the compounds containing a benzene ring substituted with two bromine atoms, known in three isomeric forms.

Intermediate Carbocation

A positively charged carbon species that appears as a transient structure during some chemical reactions.

Aromatic

Refers to compounds that have a special stability due to the structure of alternating double and single bonds forming rings.