Each of the Following Is a Reason for Marketers to Encourage

question 79

Multiple Choice

Each of the following is a reason for marketers to encourage repeat purchase EXCEPT:

• A) reduce the likelihood that consumers will switch brands in response to a competitor's promotion
• B) induce consumers to establish ongoing purchase patterns
• C) persuade non-users of the category to try the product
• D) retain current customer base

Understand the advantages and disadvantages of pretest-posttest designs.

Demonstrate knowledge of counterbalancing techniques to control for order effects.

Distinguish between different experimental designs (independent groups, repeated measures, pretest-posttest).

Explain the concept of carryover effects and how they can influence research outcomes.

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Definitions:

Big Five

A theory in psychology that identifies five main personality traits: openness, conscientiousness, extraversion, agreeableness, and neuroticism.

Dimensional Approach

A method of categorizing characteristics on a continuum rather than as distinct categories, often used in psychological assessment and diagnosis.

Personality Disorders

Mental health conditions characterized by patterns of thoughts, feelings, and behaviors that are significantly different from cultural norms, causing distress or impairing function.

Dimensional Approach

A method in psychology that considers mental disorders along a continuum rather than as distinct categories, evaluating the degree of symptoms rather than the presence or absence of a diagnosis.