Rating Products, Joining a Brand's Social Network Page, and Commenting

question 78

Multiple Choice

Rating products, joining a brand's social network page, and commenting in brand blogs are all part of this consumers' online brand-related activity (COBRA) .

• A) critiquing
• B) consuming
• C) creating
• D) contributing

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Definitions:

Civil Rights Act

A landmark piece of legislation in the United States that outlaws discrimination based on race, color, religion, sex, or national origin.

Congress

A national legislative body, particularly in the United States, composed of the Senate and the House of Representatives.

Sharecroppers

Laborers who farm land owned by another person and pay rent either in cash or as a portion of the crop, commonly in the post-Civil War South in the United States.