Consumer-Franchise or Image Building for a Brand

question 84

Multiple Choice

Consumer-franchise or image building for a brand:

• A) is becoming less important to marketers as competition intensifies
• B) can be accomplished through consumer promotions that help build its brand equity
• C) is accomplished through short-term price-oriented promotions
• D) is the exclusive responsibility of advertising

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Definitions:

Norplant

A form of contraceptive implant that releases hormones to prevent pregnancy over an extended period.

Abortion

The medical or surgical termination of a pregnancy before the fetus can independently survive.

Pelvic Inflammatory Disease (PID)

An infection of the female reproductive organs, often caused by sexually transmitted bacteria, leading to pelvic pain and fertility problems.

Reproductive Tract

The system of organs within an organism that works together for the purpose of reproduction, including several parts such as ovaries or testes, and the uterus in females.