The Need for Digital Ad Placement Firms Is Supported by the Fact

question 85

Multiple Choice

The need for digital ad placement firms is supported by the fact that:

• A) specialized vehicles like blogs and YouTube channels are selling their advertising space far too cheaply to be effective.
• B) celebrities are charging exorbitant rates to add their voice to a brand's social media presence.
• C) the blogosphere is very fragmented, which makes it difficult to determine where to place one's ads.
• D) personal bloggers wield a great deal of influence over consumers when describing their brand experiences.

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Definitions:

ATM Card

A plastic card issued by a bank allowing the cardholder to withdraw cash from automated teller machines.

Liability

A legal obligation or responsibility to another party, often resulting in the requirement to pay damages or compensation.

Wholesale Funds Transfer

The process of transferring large amounts of funds from one institution to another, usually facilitated through electronic systems.

Payment Order

A written instruction to a bank or financial institution authorizing the transfer of a specific amount of money from one account to another.