Dare Makes Breton Snack Crackers, Which Compete with Many Other

question 76

Multiple Choice

Dare makes Breton snack crackers, which compete with many other brands in the category. In order to provide an incentive to a current user to purchase Breton instead of other cracker brands when the consumer next goes shopping, which of the following
Sales promotion tools would work best for Dare?

• A) Sponsorship of the local Easter parade
• B) In-pack coupons for any variety of Breton crackers
• C) In-store sampling
• D) High value checkout coupons

---

Definitions:

Coracobrachialis

A muscle in the shoulder that assists in flexing and adducting the arm.

Humerus

The long bone in the arm or forelimb that runs from the shoulder to the elbow.

Pectoralis Minor

A thin, triangular muscle located beneath the pectoralis major, involved in movements of the shoulder and scapula.

Serratus Anterior

A muscle on the side of the chest that assists in moving the shoulder blade.