What Advantage Does Distribution of Coupons Through Direct Mail Have

question 99

Multiple Choice

What advantage does distribution of coupons through direct mail have over other forms of coupon delivery?

• A) Lower redemption rate
• B) Most redeemers of direct mail coupons are non-users
• C) Lower cost
• D) Targeted to specific geographic or demographic segments

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Definitions:

Buying Organization

An entity, typically a company or government agency, that purchases goods and services for its own use or for resale.

Knowledge

Information, understanding, or skills acquired through experience or education; the theoretical or practical understanding of a subject.

Competitive-Edge Strategies

Tactics and approaches utilized by companies to gain a superior position in the marketplace and outrun their competitors.

Environmental-Change Strategies

are approaches organizations adopt to adjust and thrive in response to changes in the external environmental factors.