Bryan Nixon Owns Several Apartments

question 87

Multiple Choice

Bryan Nixon owns several apartments. Having tried some other appliance brands in his rental apartments and been dissatisfied with their short life span, Nixon will now only purchase Maytag brand appliances to go into his apartments. Nixon's repeat purchases of Maytag appliances indicate:

• A) strong brand loyalty
• B) the absence of any affect referral decision rule
• C) extensive decision making and strong psychosocial consequences
• D) the existence of cognitive dissonance

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Definitions:

Situational Factors

External factors, such as time and environment, that can influence a person's behavior and decisions in a particular context.

Decision-Making Processes

The cognitive and psychological mechanisms by which individuals or groups select among different options based on values and preferences.

Specific Point

A distinct and precise location or idea.

Standing Room

Areas in a venue, such as a theater or sports arena, where spectators stand to watch the event, typically at a lower cost than seated tickets.