All of the Following Are Reasonable Objectives for Trade-Oriented Sales

question 47

Multiple Choice

All of the following are reasonable objectives for trade-oriented sales promotions EXCEPT:

• A) to maintain trade support for established brands.
• B) to obtain distribution and support for new products.
• C) to encourage the trade to display and support established brands.
• D) to differentiate a brand through image enhancement.

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Definitions:

Aerosol Perfumes

Fragrance products dispensed in a fine mist using an aerosol spray mechanism, designed for personal scent application.

Talking Distance

The optimal space between individuals while communicating to ensure audibility without compromising personal space, often considered to be within arm's reach.

Tympanic Membrane

The tympanic membrane, or eardrum, is a thin membrane that separates the outer ear from the middle ear and vibrates in response to sound waves.

Nasal Mucosa

The moist, inner lining of the nose which plays a crucial role in filtering, warming, and humidifying the air we breathe.